When running Facebook ads, advertisers have a variety of bidding strategies at their disposal to control costs and optimize campaign performance. Two popular options are the Cost Cap and Bid Cap bidding strategies. While they might sound similar, they serve different purposes and can significantly impact your ad campaign’s effectiveness. This post will break down...

If you’re running Facebook ads, you may need to locate the Post ID of an ad at some point. This ID is essential for tracking the performance of specific ads, using the same post in multiple ad sets, or referencing a particular ad post in a support request or report. While it might seem tricky...

Reducing your Cost Per Acquisition (CPA) is crucial for improving the profitability of your marketing campaigns. Whether you’re running ads on social media, Google, or another platform, your CPA is a key metric that shows how much you’re spending to gain a customer. The lower your CPA, the more cost-effective your campaigns. To achieve this,...

Improving the quality of your Facebook lead forms can significantly impact the effectiveness of your marketing campaigns. One powerful tool you can use is conditional logic. By tailoring the questions that users see based on their previous responses, you can create a more personalized and relevant experience, leading to higher quality leads. What is Conditional...

Return on ad spend (ROAS) is one of the most critical metrics in digital marketing. It measures the revenue generated for every dollar spent on advertising. A high ROAS means your campaigns are effective, bringing in more revenue than you’re spending. However, achieving a high ROAS isn’t just about crafting great ads; it’s also heavily...

Scaling your advertising efforts is a dream for many business owners. The idea is simple: if a small ad campaign yields good results, then a larger campaign should yield even better results, right? Unfortunately, it’s not that straightforward. There are several reasons why you can’t always scale your ads, and understanding market conditions is a...

When running Facebook Ads, one of the challenges advertisers face is the “Learning Limited” status. This occurs when an ad set doesn’t get enough optimization events to exit the learning phase. Understanding how to navigate out of this status is crucial for maximizing your ad performance and ensuring your budget is spent effectively. Here’s a...

The old strategies involving Top of Funnel (TOF), Middle of Funnel (MOF), and Bottom of Funnel (BOF) have lost their effectiveness. Today, leveraging Facebook’s Advantage+ and broad targeting is essential for maximizing your ad campaign’s performance. Let’s explore why these new methods are superior and how they can revolutionize your advertising approach. The Limitations of...

When diving into Facebook advertising, it’s crucial to leverage every tool at your disposal to make your campaigns as effective as possible. One of the newer tools in the arsenal is Facebook’s Advantage+. Let’s break down what Advantage+ is and how you can use it to optimize your Facebook ad campaigns, step-by-step. What is Facebook...

If you’re utilizing Facebook lead ads for your business, you might have encountered a frustrating issue: spam bots. These pesky digital nuisances fill out your forms, skewing your data and wasting your resources. The solution, however, is simpler than you might think. Let’s dive into how unchecking a single option – the delivery to the...

Digital paid advertising is constantly evolving, but 2024 has brought some particularly interesting developments. As business owners and marketers, it’s crucial to stay ahead of these changes to ensure your advertising efforts are both effective and efficient. Here, we’re going to dive into the most significant trends and insights in digital paid ads for 2024,...

In the digital age where social interactions are predominantly online, Social Media Marketing (SMM) is a vital strategy for businesses. The objective of an SMM strategy is to create engaging content, foster relationships with your audience, and ultimately, drive business growth. Becoming an SMM expert can feel like a balancing act – it requires creativity,...

In the digital marketing landscape where visibility is the key to success, Google Pay-Per-Click (PPC) advertising stands as a powerful tool to drive growth. The objective of a Google PPC strategy is straightforward: leverage targeted ads to attract potential customers and convert them into loyal clients. Sounds simple, right? However, mastering Google PPC is a...

In the realm of digital marketing, achieving a positive Return on Ad Spend (ROAS) is akin to striking gold. One powerful strategy that has shown outstanding results in generating ROAS is retargeting. But what is retargeting, and how can it bolster your bottom line? In simple terms, retargeting is a strategy where you aim your...

As a seasoned digital marketing expert, I’ve seen firsthand the transformational impact that an omnipresent marketing strategy can have on a business. In an increasingly interconnected digital world, achieving omnipresence—being visible and engaging across multiple platforms and touchpoints—has become more than just an ambitious goal; it’s an absolute necessity. So, why exactly is omnipresence so...

In the world of business, making a compelling offer is crucial to attracting customers and driving sales. Your offer should not only be enticing but also clearly communicate the value of your product or service. Crafting the perfect offer involves a combination of understanding your target audience, highlighting your unique selling proposition (USP), and presenting...

Google Ads, formerly known as Google AdWords, has become an indispensable tool for businesses looking to boost their online presence and drive targeted traffic to their websites. As the world’s most popular search engine, Google offers unparalleled opportunities for businesses to connect with their target audience at the right time and place. By leveraging Google’s...

In the ever-evolving digital marketing landscape, Facebook Ads have emerged as a powerful tool to reach and engage with your target audience. With over 2.8 billion monthly active users, Facebook offers unparalleled opportunities to grow your business and boost conversions. In this article, we’ll walk you through the essential steps to create, optimize, and manage...

In today’s digital landscape, businesses must constantly adapt and improve their online presence to stay competitive and drive growth. One critical aspect of online success is the ability to convert website visitors into customers, a process known as conversion rate optimization (CRO). CRO focuses on enhancing the user experience on your website and making it...

Landing pages are where conversions happen. In the world of marketing that means landing pages drive value for all that we do. Without proper landing pages campaigns don’t lead to profits, growth, or results.  As vital as landing pages are to our strategies, many marketers still struggle with optimizing these pages.  The main barrier marketers...

In a world where conversions drive profits, conversion rate optimization (CRO) is a key strategy to enabling growth. The goal of a CRO strategy is simple: experiment with your marketing campaigns to find insights that optimize your campaigns to convert more often. Simple, but not easy.  Becoming a CRO expert can feel like a bit...

We’ve discussed a lot about the power of personalization in marketing and how it can impact a customer’s conversion journey. One of the ways we discussed personalization having impact was by identifying customer intent. A customer’s intent tells you a lot about where they are in your marketing funnel and how close to a purchase...

Personalization is key to maximizing return on ad spend (ROAS) and increasing conversion rates. Preaching the impact of personalization is a straightforward task, but implementing the strategies that create that impact are much more challenging to deploy. Audience segments are what power your ad campaigns to maximize their resources. From storytelling, to visuals, the elements...

Whether you’re a thriving business or a growing one, a new year is always a new opportunity to expand your business. As a business owner you understand the importance of marketing your brand. Early on it’s fine enough to put on those arrangements of hats and lead the marketing charge yourself but you’ll find these...

In this industry it feels like the future is constantly arriving at our doors far earlier than we expected. AI is one of those advances business owners and marketers alike have dreamed about for years. Yet, now it’s here, and it seems to be a center focus of fear and concern rather than excitement.  Maybe...

Google search pay-per-click (PPC) ads are an ideal form of advertising for service businesses for a number of reasons. One of the biggest advantages of PPC ads is that they allow service businesses to reach a highly targeted audience. This is because PPC ads are triggered by specific keywords or phrases that users enter into...

The Facebook Ads Conversion API is a powerful tool that can help businesses track conversions and measure the effectiveness of their advertising campaigns. By integrating the Conversion API with your website, you can track specific actions that people take on your site, such as making a purchase or filling out a form. This can help...

Facebook ads can be an important tool for small businesses looking to reach new customers and grow their business. In a world where people spend an average of two hours per day on social media, having a presence on platforms like Facebook can be crucial for small businesses. Here are just a few reasons why...

The key to maximizing ads on any platform is by matching your ads to the communities that exist on the platform. Every platform fosters an ecosystem of communities that are driven by a unifying intent. Whether that’s to connect, to share, to discover, or to explore, users on platforms have one of these unifying goals...

Retargeting is a marketing strategy that allows you to track traffic that bounces from your site and target them with ads on a third party site. Multiple ad platforms support retargeting through the use of a specialized pixel or code that helps your ad campaigns find users who have visited your site.  On average, about...

The world of ecommerce is constructed of an ecosystem of online interactions that help marketers connect with and engage their audience. To do this, brands and marketing teams use a flurry of tools and strategies to learn more about potential customers to reach them on a personalized level. Facebook ads are one of the most...

Ever since the policy changes of iOS 14 many marketers have wondered if the value of audience based marketing will remain worth the investment. Without the additional advantages of on-platform tracking it’s been a struggle for many teams to make up for the increased insight they’re used to.  Fortunately there are still many tools that...

Conversions. We all know them. We all love them, just as much as we hate them. Achieving a conversion is a wonderful achievement, but the work that goes into that achievement is not. Many marketers know the struggle of turning a potential audience of online shoppers into a pool of conversion-ready customers. It’s easy to...

Crafting the buyer’s journey is a meticulous process. Not only do you have to research your various audience segments, but you have to invest in creating unique journeys for each segment. With all that in mind, no part of the process is quite as arduous as finding a way to end the journey.  Closing the...

As a brick and mortar shop the landscape of digital advertising can feel vast and overwhelming. From the outside looking in, it can feel like the big players have the industry on lockdown. But this is a myth that keeps many small and medium businesses from achieving their full potential.  As the world of e-commerce...

Back in April, 2021, Apple released a new privacy update that had marketers all over alarmed. The highly touted update provided iPhone users with the ability to opt out of data tracking. This left many companies, brands, and marketers stumped as they heavily relied on Apple’s tracking data to enhance their customer data.  A year...

Just this past summer Google Ads dropped an update that forever changed the way marketers deploy their ad campaigns. On June 18, 2022, Google removed expanded text ads from the Google Ads platform. Replacing the feature is the new default text ad: responsive search ads.  Responsive search ads (RSAs) are an automation enabled feature which...

There’s something we need to address. There’s a new saying floating around the space of digital advertising lately that has many marketers weighing in. The saying goes as follows: a click is only valuable if it converts.  While I see the underlying merit behind this idea, I can’t help but disagree with its implications. While...

Omnipresent marketing teams are thriving in this new age of ecommerce advertising. Today’s online consumer wants to build a connection with the brands they shop from. People are turning away from big name companies in favor of smaller focused brands providing fluid experiences for their customers.  This is where omni marketing and multichannel marketing differ....

To some, conversion rate optimization might seem like another buzz term hashtagged all throughout your LinkedIn feed with no meaning behind it. It is often discounted as a term that only the most resourceful brands could afford to invest in. I’m here to promise you that nothing could be further from the truth. In fact,...

With the recent iOS privacy update, Apple has made it more difficult for marketers and advertisers alike. The biggest hurt of all is that they limited platforms such as Facebook/Instagram from tracking users off their own properties which have been acquired by companies like Instagram or facebook over time – this includes things like ads...

Running a business is hard work. It requires more than just good ideas and great products or services. You need to be proactive in your marketing and sales efforts and continually seek new ways to improve your bottom line. Here are three tips that you can use to increase revenue for your company: 1. Increase...

Facebook Ads have been truly transformative within the digital marketing space.  The targeting at times can be so precise that the ad appears in front of a buyer at the absolute perfect time. You just do not get that type of targeting with Google or the other platforms out there. As a result the platform...

There have been some big changes going on with Facebook of late. I am sure you see it in the news, one super big one has to do with ads talking about anything related to housing, credit or employment. That includes realtors, mortgage loan officers, insurance agencies, credit such as loans, employment & home services...

Facebook Ads have been going through tremendous changes of late.  You are no longer able to get audience insights into custom audiences and all of the valuable 3rd party data such as income have been removed from the native interface. As a result your potential lookalikes are not as accurate as they once were so...

Facebook Ads for the last several years have been the go-to channel to see astronomical returns. For starters I was able to help a client see a 3,464% ROI, I mean that is just crazy. One of the biggest reasons why was the data that Facebook provided was on a whole other level when you...

If you own a business, you probably have a website. And even if it’s a neglected site, it can still be a somewhat effective marketing tool because you have other ways of reaching customers such as Facebook and review sites like Yelp. However, imagine if you took your website to the next level and enhanced...

If you own a business, then odds are you’ve at least heard of SEO, if not dabbled in it yourself from to see if you could get results. However, business owners get busy and schedules get tight, and cultivating an online presence takes a time – A LOT of time. On top of those precious...

If you own a business, chances are you’ve jumped on board with SEO marketing so that you can be found online by your ideal customers. This is a smart move because you can bet your top competitors are utilizing this marketing technique as well. However, just dabbling in the world of optimization isn’t going to...

If you’re a small business owner, then you probably know how important local SEO is for getting found by your ideal customers in the community. And you’ve probably figured out that it’s a little harder than it sounds, not to mention more time consuming. If you’ve been considering outsourcing your local SEO marketing campaign, but...

Whether you’ve tried online marketing in the past with lackluster results and are ready to give it another go, or this is your first time experimenting with strategies for gaining a presence on the web, you’ve got a lot to look forward to. When you have a solid online marketing campaign implemented, then you’ll get...

If your website is WordPress powered you probably love the ability to login at wp-admin and easily update your entire website.  Every convenience such as this also offers a potential hacker an access point to hack a website. You see it on the news almost once a week now that such and such was hacked. Hackers...

You may be wondering what does review building have to do with local SEO, well its actually a big part of it. Google recently updated its Google My Business help section with this article. The article outlines what it essentially takes to rank for local keywords. One of the ways towards the top is “Manage and respond...

You want to get more leads and you may be wondering if Facebook is a viable option. You probably have heard that Google is the dominant source of traffic so Adwords must be one of the best. Well, you would be wrong as Adwords at-least in our tests does extremely bad and is only getting...

As little as five years ago, if you had an issue, wanted to find somewhere new to eat, or wanted to know what there was to do in town, you would pull out the old phone book and turn the pages until you found what you were looking for. Now, all anyone has to do...

As you seek out new avenues to grow your business, one simple way is to update your website. Gone are the days where simply having a website was enough. Nowadays, you have to compete with various trendy websites in your industry to capture your readers’ attention and turn visitors into customers. Being able to put...

WordPress powers millions of websites across the web and it has grown from its very humble beginnings for good reason. It is one of the best open-source content management systems currently available.  One of the main reasons for that rapid growth is its plugin eco-system which offers developers plugins for just about anything. WordPress since it is open-source...

Moving your site from HTTP to HTTPS can be a challenge especially if it is WordPress based and it was not developed with HTTPS in mind from the get go.  The SEO world was surprised to hear Google announce that HTTPS (SSL) will now be a ranking signal as it was first hinted several months ago by...