Facebook Ads have been going through tremendous changes of late. You are no longer able to get audience insights into custom audiences and all of the valuable 3rd party data such as income have been removed from the native interface. As a result your potential lookalikes are not as accurate as they once were so that leaves you with the only potential option of testing more ads to get better results. If you have done any type of mass testing on the platform you know how daunting a task that will be.
Luckily, Facebook has come out with dynamic ads which in turn allows you to quickly test huge variations at scale. I uncovered a unique way to utilize dynamic ads and quickly see a positive ROI and its all outlined in the video below: