Advanced Marketing Automation Solutions by KNB: Tailoring the Customer Journey

WORK SMARTER BY AUTOMATING KEY
ENGAGEMENT & CONVERSION STRATEGIES

We leverage the latest marketing automation tools to gain a 30,000’ view of your audiences so we can meet them where
they’re at, with exactly what they’re looking for, at every stage of the customer journey.

SOME OF THE TOOLS WE USE

  • Facebook
  • Facebook
  • Facebook
  • Facebook

MARKETING AUTOMATION

Image

Marketing automation tools empower KNB to meticulously tailor the customer journey for each individual prospect, ensuring that every engagement feels personal and timely. Depending on their interactions with your website, the specific pages they frequent, or their response to your various campaigns, our system is primed to swiftly pivot these potential customers into tailored sales funnels. These funnels are designed to adapt and respond to their evolving profiles, presenting offers and messaging that resonate with both their recent engagements and past activities.

Leveraging the prowess of advanced, data-centric conditional logic, KNB launches targeted campaigns and strategically timed sales interventions. These if/then decision trees don’t operate in isolation but draw from a wealth of customer data from nearly every conceivable advertising medium. Imagine the efficiency of having a dedicated marketing specialist for each potential customer. This virtual “specialist” has an in-depth understanding of the prospect’s behavioral history and can, therefore, propose the exact messaging, products, or offers that stand the highest chance of converting them.

In addition, our marketing automation suite boasts thousands of integrations across various platforms. This integration capability, coupled with unified reporting, furnishes us with invaluable insights. We can discern any potential pitfalls, points of resistance, or untapped opportunities within the customer’s journey. Such knowledge is instrumental as we continually refine and enhance your funnels, ensuring they’re primed for optimal conversion.

Image

EXAMPLES OF MARKETING AUTOMATION

  • Image

    FACEBOOK AUTOMATIONS

    We can automate how Facebook audiences are populated based on behavioral data on and off platform in order to deliver the most relevant social media ads to both new and existing customers.

  • Image

    ADVANCED EMAIL FLOWS

    We create flows with conditional logic that enable personalized emails to be sent for re-engaging customers with offers and incentives that are most likely to convert based on their browsing and shopping patterns.

  • Image

    CART MONETIZATION

    We use a variety of technologies within the purchase process to cross-sell, upsell, and prevent cart abandonment by dynamically delivering complementary products, offers, and discounts.

  • Image

    SMS MESSAGING

    We can reach your customers wherever they’re at with automated and personalized messages that offer superior engagement and response times compared to email.

  • Image

    LEAD MANAGEMENT

    We help you focus on selling by reducing administrative tasks and automatically adding leads to your CRM. Manage the entire lifecyle in one organized workflow.

  • Image

    CALL SCHEDULING

    We can implement call scheduling directly on your website to increase conversion, improve your visitors’ experience, and prevent losses caused by delayed responses or scheduling conflicts.

Marketing automation can significantly improve the performance of your advertising while reducing the resources required to manage it. Contact KNB to learn how you can leverage these emerging and powerful technologies.

IT’S ALL ABOUT THE DATA

Could we achieve the results we are known for without leveraging detailed customer data and the most
powerful marketing automation tools available? Not likely. Click below for our client success stories.

VIEW RESULTS

READY TO TAKE THE NEXT STEP?

Contact us now to learn how we can help boost your online advertising and website performance.

(972) 439-1384