Improve conversions through comprehensive evaluation of design, messaging, site structure, sales process, and more.
Conversion optimization, at its core, is a delicate balance – a mix of formulaic approach, meticulous analytics, and, importantly, seasoned experience. There exists a realm of advertising elements that stand as stalwarts in the conversion game. Think of the pillars like enticing competitive offers, the power of positive customer reviews, iron-clad guarantees, customer-friendly shipping policies, reputable certifications, and noteworthy accolades. Alongside these, the art of maintaining a consistent presence of key value propositions, differentiators, and compelling Calls to Action (CTAs) throughout the customer journey is paramount. Yet, this is just scratching the surface. Delving deeper into the world of conversion optimization, one finds that many factors influencing conversions don’t announce themselves loudly; they reside in the nuances.
Peeling back the layers, there’s an intricate web of considerations that play into successful conversion strategies. For instance, there’s the requirement of an astute understanding of the market’s pulse, the competitive landscape, granular visitor data insights, strategic price positioning, the relative strength of offers, and the ever-evolving tastes and preferences of target audiences. The journey is not always about the overt; often, it’s the subtle, less obvious cues that can make all the difference.
With KNB’s expertise and cutting-edge tools, we delve deep into your customer journey, identifying areas for improvement within your website and sales processes. By analyzing data, we pinpoint conversion barriers, whether they’re subtle website design issues or hiccups in the checkout process. Our impact? An 81% boost in conversion rates for a client, leading to a 132% increase in sales and a 24% rise in average order value year-over-year.
With KNB by your side, watch your conversion trajectory not just change but ascend.
We’ll check your advertising and website for any omission of key elements that are universally known to improve conversion while also ensuring they are implemented effectively.
We’ll analyze the paths your visitors are taking within your website to reveal where friction and abandonment points might be occurring.
We’ll study what your most successful competitors are doing in order to identify where they might have the edge so we can formulate a plan to close the gap.
We’ll analyze your website aesthetics and copy to ensure the design is clean and the messaging honors time proven methods for converting visitors into buyers.
We’ll evaluate your site structure, navigation, and sales process to identify any dysfunction and how best to simplify and incentivize purchases.
We’ll look at your entire customer journey and implement strategies, both pre and post purchase that increase both conversion rate and average order value.
Oh, we’ve done much better, and that was for a well established, multi-million dollar company.