Strategic Retargeting Solutions by KNB: Recapture Lost Revenue & Boost Engagement

RECOVER LOST REVENUE WITH
RETARGETED DISPLAY ADS

Convert visitors who have abandoned your website or landing page with ads that display on
their favorite websites and social media platforms.

AdRoll Certified Solutions Partner

RETARGETING CAMPAIGNS

Image

Retargeting isn’t merely about showing ads; it’s a strategic second chance at capturing potential revenue that seemed lost. In the intricate dance of online shopping, it’s common for prospective customers to engage, browse, and then drift away from a site without completing a purchase. This is where our expertise comes into play.

Imagine a consumer’s online journey. They visit your website, perhaps even add items to their cart, but something distracts them, and they leave without finalizing their purchase. Instead of viewing this as a lost sale, we at KNB see it as an opportunity waiting to be seized. By masterfully crafting retargeting campaigns, we can blanket their subsequent online explorations—whether it’s other websites they visit or their favorite social media platforms—with tailored ads. These aren’t just any ads; they are designed to remind, entice, and nudge them to revisit your site and close that sale.

The efficacy of retargeting campaigns soars beyond traditional display ads, evident in their heightened conversion rates. For instance, one of our esteemed retail clients, through our strategic retargeting, recaptured a whopping $171,529 in sales from a mere $16,544 ad spend. The numbers themselves tell the tale – a phenomenal ROAS of 10.37 coupled with a striking 35% conversion rate!

Beyond just driving conversions, retargeting ads offer a dynamic dimension of adaptability. For instance, we can strategically calibrate them to roll out escalated discounts, further sweetening the deal for the potential customer. This precision targeting ensures that these enticing offers are only served to those who’ve departed from your site without buying, thus preserving the profitability of your other advertising ventures.

Harness the magic of retargeting with KNB and transform fleeting interactions into lasting brand engagements.

Image

HOW WE DO IT

  • Image

    TRACKING ABANDONMENT

    Using browser cookies we are able to determine who visits your website or landing page but fails to purchase. This enables the deployment of ultra-targeted ads that are displayed only to this audience.

  • Image

    MESSAGING & DISCOUNTS

    We are able to use audience-specific messaging and escalated discounts or other incentives to inspire hesitant buyers to purchase. These offers can be completely isolated from other advertising channels to preserve margins and ROAS.

  • Image

    DISPLAY ADS

    We’ll design a full set of animated display ads and deploy them through Adroll and Google Ads so that they appear on a multitude of websites retargeted visitors frequent. We’ll also design social media ads that will display on Facebook and Instagram.

Recover lost revenue and increase your ROAS. KNB can help you establish
retargeting strategies that convert lost visitors to loyal customers.

YOU WANT DATA. WE’VE GOT IT.

Our strategies have repeatedly proven themselves effective across a wide range of product and
service categories. Need proof?

VIEW RESULTS

READY TO TAKE THE NEXT STEP?

Contact us now to learn how we can help boost your online advertising and website performance.

(972) 439-1384