How We Work - KNB Online


We work with you to plan and execute a custom tailored strategy for meeting your online advertising goals.



At KNB, we believe that the cornerstone of an effective marketing plan begins with a comprehensive understanding of your business. To that end, our first step is to immerse ourselves in your world.

We’ll sit down with you to delve deep into the nuances of your product or service. We’ll familiarize ourselves with your current marketing initiatives, pinpointing both the pain points you’re facing and the performance metrics you’re aiming to hit.

In addition, our team will undertake a detailed examination of your industry landscape. By investigating both your direct competitors and the broader market, we aim to gauge where you presently stand. This research doesn’t only show us the competition but also unravels untapped opportunities – avenues where your business can potentially flourish and outshine others.

But what truly sets your product or service apart in a crowded marketplace? Every business has its unique strengths, and at KNB, we’re committed to spotlighting yours. We’ll work alongside you to amplify your unique selling points, ensuring they’re at the forefront of all marketing strategies. And if there are areas of improvement? We’ve got you covered.

Our goal is to bolster any weak points with our arsenal of tools that include tailored campaigns, cutting-edge design techniques, compelling messaging, and conversion optimization strategies rooted in solid data analytics.

We’re here to be your guiding partner in this journey. So, why wait? Contact us today, schedule a call, and delve deeper below into our systematic approach to crafting the ideal marketing blueprint for your business.



We measure progress towards short and long term goals to ensure continuous momentum and to establish realistic expectations for future performance (just be prepared for unreal results!). At KNB, we believe providing measurable successes is the key to a lasting relationship with our clients, and we have a proven track record of helping businesses gain traction while improving their growth trajectory online. To do this, we track our efforts against a number of key performance indicators (KPIs) such as:

Conversion Rate (CVR)

How many visits to your website are actually resulting in a purchase? In most industries if it’s below 2.5% there’s definitely room for improvement. Increasing CVR involves every touchpoint in the customer journey, from how well an ad is crafted to website messaging to ensuring your sales process is not just functional, but optimized.

Average Order Value (AOV)

KNB knows how to effectively promote high ticket items while implementing upsells and incentives to increase the amount customers spend on each transaction. When implemented correctly, increasing average order value can result in dramatic revenue growth and improved profit margins.

Customer Lifetime Value (CLV)

It can be far more cost effective to boost sales by marketing to existing customers through loyalty discounts, retargeting, and email than by acquiring new customers. Are you maximizing the purchasing potential of your existing customers? KNB can deploy a multitude of tactics to increase your customer lifetime value.

Cost Per Lead (CPL)

Knowing the average cost per lead for your marketing campaigns is important, but a closer look helps reveal which sources combine both low cost with high quality traffic and conversion. We derive actionable data to create a high integrity sales funnel from top to bottom.

Cost Per Sale (CPS)

Cost per sale, also known as cost per conversion, is the amount you pay for each sale generated by a particular ad. CPS can enable the increase of revenue by revealing when costs to acquire a customer need to be reduced or pricing needs to be increased to maintain a healthy balance of margins and sales volume.

Return on Ad Spend (ROAS)

Return on ad spend is one of the most important metrics that answers the fundamental marketing question, “If I put [X amount of money] into this marketing channel, what will I get back out?” ROAS ensures your marketing efforts are sufficiently profitable and helps to identify the most successful initiatives to inform future campaigns.



Armed with a thorough understanding of your goals and utilizing KPIs to measure progress, KNB will develop a SMART advertising plan to maximize growth and ROI.

Strategic audience intelligence. We explore your ideal customer to define the exact way to reach them through various mediums.

Market penetration with big data. We leverage various data points to deploy the right message to the right customer at the right time.

Attraction through merit. We communicate with your ideal customer to achieve the desired objective.

Responsive customer acquisition. We use a systematic approach to convert leads into customers.

Tangible growth. Our KPI driven approach moves the needle forward.

At KNB, we recognize that the digital advertising landscape is ever-changing. That’s why, post-implementation, we’re constantly monitoring and tweaking.

We heed feedback, adjust our content to better resonate with your audience, and pivot strategies as needed. And throughout, we encourage close collaboration, valuing your unique business insights.

Don’t leave your success to chance. With KNB’s adaptive approach, ensure your business thrives in any market condition. Ready to evolve? Book a call with us today and let’s drive growth together.


If you’d like to speak in depth about your current marketing efforts and what opportunities there may
be for improving performance, click the button below to book a discovery call.


Contact us or call:

(972) 439-1384