Targeting your goals.
KPIs (key performance indicators) measure progress towards short and long term goals. KPIs ensure continuous momentum and establish realistic expectations for future performance ( just be prepared for unreal results! ). At KNB, we believe providing measurable successes and predictable growth is the key to a lasting relationship with our clients.
Customer Lifetime Value (CLV)
KNB has a proven track record helping businesses to gain traction and improving their growth trajectory online. This starts with an in-depth look at your current efforts and a deep dive into your short and long term marketing goals.
Cost Per Lead (CPL)
Knowing the average cost per lead for your marketing campaigns is important, but a closer look helps reveal which sources combine both low cost with high quality and conversion. We derive actionable data to create a high integrity sales funnel from top to bottom.
Cost Per Sale (CPS)
Cost per sale, also known as cost per conversion, is the amount an advertiser pays for each sale generated by a particular ad. CPS can enable the increase of revenue by revealing when costs to acquire a customer need to be reduced or pricing needs to be increased to maintain a healthy balance of margins and sales volume.
Return on Ad Spend (ROAS)
Return on ad spend is one of the most important metrics that answers the fundamental marketing question, “If I put [X amount of money] into this marketing channel, what will I get back out?” ROAS ensures your marketing efforts are sufficiently profitable and helps to identify the most successful initiatives to inform future campaigns.