From analysis to results and everything in between.

Understanding your business.

Understanding your business.

You know your business, and we know marketing. To hit the ground running, KNB will work with you to gain a thorough understanding of your product or service offering, current marketing efforts, and performance expectations.

We will then research your industry and competition to get a better idea of where you stand and where there are opportunities for optimization and growth. What differentiates your products or service? KNB will help you capitalize on your strengths to increase customers, sales, conversion, and brand awareness.

After developing a strong understanding of your business, we will take a closer look at your current marketing initiatives. We will then recommend the ideal combination of services to optimize your cross channel efforts and maximize ROI.

Understanding your business.

Targeting your goals.

Targeting your goals.

KPIs (key performance indicators) measure progress towards short and long term goals. KPIs ensure continuous momentum and establish realistic expectations for future performance ( just be prepared for unreal results! ). At KNB, we believe providing measurable successes and predictable growth is the key to a lasting relationship with our clients.

Targeting your goals.

Customer Lifetime Value (CLV)

KNB has a proven track record helping businesses to gain traction and improving their growth trajectory online. This starts with an in-depth look at your current efforts and a deep dive into your short and long term marketing goals.

Cost Per Lead (CPL)

Knowing the average cost per lead for your marketing campaigns is important, but a closer look helps reveal which sources combine both low cost with high quality and conversion. We derive actionable data to create a high integrity sales funnel from top to bottom.

Cost Per Sale (CPS)

Cost per sale, also known as cost per conversion, is the amount an advertiser pays for each sale generated by a particular ad. CPS can enable the increase of revenue by revealing when costs to acquire a customer need to be reduced or pricing needs to be increased to maintain a healthy balance of margins and sales volume.

Return on Ad Spend (ROAS)

Return on ad spend is one of the most important metrics that answers the fundamental marketing question, “If I put [X amount of money] into this marketing channel, what will I get back out?” ROAS ensures your marketing efforts are sufficiently profitable and helps to identify the most successful initiatives to inform future campaigns.

Formulating a SMART plan.

Formulating a SMART plan.

Armed with a thorough understanding of your goals and expectations, KNB will develop a SMART advertising plan to maximize growth and ROI.

Strategic audience intelligence. We explore your ideal customer to define the exact way to reach them through various mediums.

Market penetration with big data. We leverage various data points to deploy the right message to the right customer at the right time.

Attraction through merit. We communicate with your ideal customer to achieve the desired objective.

Responsive customer acquisition. We use a systematic approach to convert leads into customers.

Tangible growth. Our KPI driven approach moves the needle forward.

Formulating a SMART plan.

Your SMART advertising plan may include execution across any number of channels and utiliization of different tactics depending on your business’s needs. Some examples include:

Social Media Advertising & Management

Social Media Advertising & Management

KNB’s Facebook Ads Management has been delivering impressive results since the self serve platform launched many years ago. We also utilize big data and organic posting as a way to increase performance by building unique targeted audiences.

Pay-Per-Click Management

Pay-Per-Click Management

We manage PPC on Google, Bing, and Yahoo and always strive to exceed client expectations through daily optimization of campaigns to ensure the entire flow from ad click to landing page offers customers the most direct and frictionless path to purchase.

Search Engine Optimization

Search Engine Optimization

Our white hat approach to SEO ensures your rankings grow and keep growing. Our goal is not to just increase keyword rankings but also overall organic traffic for the keywords driving the most leads and sales.

Retargeting & Abandonment

Retargeting & Abandonment

The low hanging fruit of any campaign is always retargeting and cart abandonment. We craft campaigns to bring those users back and push them to the desired action by setting up robust retargeting campaigns at the middle and bottom of the funnel.

Website Conversion Optimization

Website Conversion Optimization

We look first for high impact changes that can increase your conversion rate with minimal up-front investment. Utilizing robust data analytics, we’ll evaluate what users are actually doing and where there may be friction, drop-off, or issues preventing them from completing the desired action. If your conversion rate is lower than it should be, this effort is immensely important for increasing and maintaining a high return on ad spend (ROAS).

Got brand?

For KNB to market your business most effectively, your messaging and visual assets need to communicate the standout quality of your product or service offering. That’s why we will sometimes recommend a brand refresh to reduce friction in the customer journey. Learn more about our custom Web Design services.

5900 South Lake Forest Drive
Suite 300 PMB# 111
McKinney, TX 75070

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