Ad guru Martin Sorrell sees ‘aggressive’ marketing campaigns starting soon as coronavirus lockdowns are lifted

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“My view is, that’s the time to be aggressive,” he told CNBC’s Julianna Tatelbaum, when asked about how brands should get their marketing messages out as restrictions are loosened.

“So, you have a little bit of time to plan. But I think when you come out of the traps … our view is that by the end of May and certainly by the end of June, a lot of these lockdowns will be eased to a significant degree,” he added.

src: cnbc.com/2020/05/21/martin-sorrell-sees-aggressive-marketing-campaigns-starting-post-lockdown.html

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