Most businesses have already heard that it’s essential if you want to increase brand exposure (and revenue) that you have a responsive website. But why then do so many online businesses neglect this step? Whether it’s lack of time, knowledge, or it’s is simply not a priority at this time, there are a few things that you should know that may change your mind. If you don’t have a responsive website yet, here are a few key reasons why it could be making a negative dent in your conversion rate.
Because Your Competitors Are Responsive
It’s a matter of business – you want to be ranked with or higher than your competitors to ensure they don’t take customers away from you. When you don’t have a responsive website, you won’t be ready for people to view your pages on the different sized devices. If you own a restaurant, it makes sense that you want people to find you from their smartphone, and the same goes with dentists, e-commerce stores, mechanics, and all other industries that provide a product or service to a customer. Whatever business you promote online, if you’re website isn’t easy to see the tablets and phones, people will go to the next business on the list.
Because It Shows That You Care About How Your Brand Is Perceived
People are very cautious about giving out personal information, especially over a mobile device, and you want customers to be confident that they can schedule a consultation or purchase a product directly from their phone. However, when it’s not responsive, the pages won’t fit the screen and it can give your site a spammy look. Many people will take this as a sign that you just don’t care about this marketing aspect and will look on a website that is easier to navigate and more customer focused.
Because It Helps You Gain Conversions
If you want more conversions, then take the time to check and make sure that you have a responsive website. A responsive website allows people to put your location in their GPS with a click of a button, to call you with no hassle, and to pay bills and schedule appointments from the line at the grocery store. When you’re ready for the mobile web, you’ll find that you give people a convenience in their day that they appreciate. Your mission with your website should always be to enhance the customer’s experience, and when it responds to all screen sizes, you’re doing just that.
Because It’s Not Going Away
Smartphones are only getting more advanced and capable for customers to use for services and searching purposes – and it’s not going away any time soon. When you want to expand the reach to potential customers and gain more leads, pay as much attention to how your website responds for the different segments of people you want to reach. It won’t take long for you to realize the almost all of your customers look you up from a device other than a desktop.
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