So, you want to amp up your online presence, or maybe you need to start one altogether for your business, and that’s a smart move. And while it might sound like a great idea to use a service like Wix or Godaddy that has a free website builder, most businesses simply won’t benefit from the fast and cheap route. Here are five reasons why you need to hire a professional web designer versus utilizing a quick DIY version.
#1: To Be Taken Seriously
If you want your business to be taken seriously online, then investing in a professional web designer is a must. Even though services that provide DIY web design solutions will be good for some people and their purposes, the templates can come across as out of the box and amateurish, and that will reflect the way people view your business as a whole. When you have an established brand, take the time to ensure that it is reflected in all marketing outlets, and that includes your website.
#2: To Have an Edge on the Competition
More people are looking on their smartphones and tablets to find services and products, and if you don’t have a responsive web design, then you’re losing business to the competition. A professional web designer will provide you with an attractive and functional website that is easy to navigate on all screen sizes.
#3: To Give Your Customers a Seamless Experience
Free templates just don’t have the capabilities to give your customers the experience that they want. If you want customers to be able to schedule appointments, learn more about your company, pay for services, buy products that will be shipped to their home, and other aspects that come with doing business with you, then you’ll need these elements to be easy to use on your website.
#4: To Be Found Online by Your Ideal Customer
Now, if you only want a business website that you send people to for information, then you might be able to get away with a very simple template. However, if you want to grow your business and be found online, then a professional web designer will be your best bet. They’ll know how to properly optimize your site so that you are found by people searching for a business just like yours. The longer you apply SEO to your web design, the more organic traffic and leads will come your way.
#5: To Save Time and Frustration
Even though many companies boast they can provide you with the simple and easy tools to create your own website, you will still be responsible for learning how to use the templates, control panel, and design elements that can be complicated and time-consuming to figure out, not to mention frustrating. Plus, you’ll have to learn to navigate around the limitations as you try to get the desired results for your business website. Hiring a pro web designer will save time, give you an edge on the competition, and allow you to be a valuable resource that your ideal customers turn to time and again.
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